Bridging Tourism through Cultural Heritage and Smart Solutions in Lezha and Gjakova”
Lezha Municipality as lead applicant.
03.04.2022 - 02.10.2024
Overall Objective
The overall objective is to: Accelerate tourism development of Lezha and Gjakova regions through increased diversity and quality of touristic offer by unveiling cultural and historical wealth resulting in increased attractiveness of the CB region and growing number of tourists.
Summary of the Project
Tourism is an important and rapidly growing sector within the national and international economy, boosted by the development of new tourist markets. Tourism in both countries is increasingly crystallizing as one of the main engines of economic development although the development of tourism in Albania and Kosovo is still far from the potentiality represented by each country’s natural, historical and cultural assets. Although there is a demand for services for a long period of the year, tourism in both municipalities has a highly seasonal character so there is the need to mitigate the seasonal effects through the development of other forms of tourism, increasing the number of visitors and consequently tourism revenue.
Activities
Investments in 2 new sites creating an entirely new touristic offer in both regions:
i) ‘Medieval Archaeological Museum’ in Lezha nearby area of the Lezha castle;
ii) ‘Museum and Chamber of Crafts’ in Gjakova located at the Big Bazar area;
Two Museums fully equipped with digital technological infrastructure including implementation of multi-lingual audioguides as hardware appliances technology;
– Implement a combined 90-minute-long professional storytelling for up to 50 selected artifacts, artworks, crafts available in four languages;
– One new joint and integrated tourism offer/package developed and commercialized;
– Two promotion and visibility events conducted to commercialize and introduce the new tourism product/destination in the newly built tourism sites hosting up to 200 participants;
– Four digital promotion campaigns integrated with modern marketing techniques conducted, reaching out to 50K tourists;
– 30 tour operators and business providers officially launch the new joint product to their prospective customers.
Results
Investments in 2 new sites creating an entirely new touristic offer in both regions:
i) ‘Medieval Archaeological Museum’ in Lezha nearby area of the Lezha castle;
ii) ‘Museum and Chamber of Crafts’ in Gjakova located at the Big Bazar area
Two Museums fully equipped with digital technological infrastructure including implementation of multi-lingual audioguides as hardware appliances technology;
– Implement a combined 90-minute-long professional storytelling for up to 50 selected artifacts, artworks, crafts available in four languages;
– One new joint and integrated tourism offer/package developed and commercialized;
– Two promotion and visibility events conducted to commercialize and introduce the new tourism product/destination in the newly built tourism sites hosting up to 200 participants;
– Four digital promotion campaigns integrated with modern marketing techniques conducted, reaching out to 50K tourists;
– 30 tour operators and business providers officially launch the new joint product to their prospective customers.
